Kusum is a fashion creative based in New York. She began working at W Magazine with prominent industry figures like Lori Goldstein, Joe Zee, Karl Templer, Joe McKenna, and Alex White. During this time, she was responsible for sourcing new vendors, covering the accessories market, and collaborating with designers such as Tom Binns, Christian Louboutin, and Stephen Sprouse to create custom pieces for editorials. Later Kusum served as fashion director of NYLON and Conde Nast's JANE magazine. She has been a contributing editor to such publications as Vogue Italia, W, L'Uomo Vogue, WSJ, InStyle, Violet, and Numero Tokyo.
Currently working as a creative consultant, Kusum is a trusted partner of luxury and lifestyle retailers and multinational companies with over 15 years of experience in editorial, advertising, marketing, media, and publishing. She partners with clients to deliver creative concepts, elevated visual imagery, and compelling branded content and campaigns for products and services that resonate with the consumer and forward business goals.
Kusum works with clients to develop innovative storytelling, bring ideas to life at a high level, showcase the product in the best possible way, engage brand enthusiasts, and convert new customers inspiring them to take action. She is a results-driven collaborator who enjoys working with clients and companies that seek to raise brand aesthetics and deliver a unified, consistent vision across all channels.